Buckle up. Celebrities like Taylor Swift aren’t the only decoys for deepfakes. As the New York Times points out, her fans are being scammed by a Generative AI ad.
One day soon, Generative AI will hit the C-suite, sending your employees, investors, board members, fellow leaders, and other stakeholders fake messages. From you. Using your likeness.
AI-generated content has the power to drown out real human communication. It will be impossible to trust the veracity of any message—unless we take action now.
We have a small window of opportunity to influence the future of AI and limit the danger of deepfakes. Will we use it for good?
