The world's first assessment tool to identify and improve your ability to influence decisions, behaviors, and outcomes

Backed by rigorous research and clean design, Influence 360° is the only validated instrument to help you change minds and influence positive outcomes.

Learn how to convince anyone, under any conditions

We all deal with difficult people. Maybe they’re narcissistic, highly anxious, or passive-aggressive. Whatever the case, they lob verbal grenades, give you the silent treatment, or otherwise attempt to undermine you at every turn. You try being nice to them. You try reasoning with them. You try pressuring them. Yet nothing works. You can’t get them to see things differently or repond positively.

Why not? What’s standing in your way of influencing difficult people?

Discover the personal habits that cause you to gain and lose influence. 

Influence360° is backed by decades of research worldwide

For the past 17 years, The Dieken Group has studied how to change difficult people’s minds. Our assessment tool draws on more than 20,000 interviews with men and women at all levels in organizations on five continents. Our meticulous research uncovered the root cause of what causes us to gain and lose influence.

A brief, but thorough assessment of your ability to influence others

This isn’t a run-of-the-mill survey. Influence 360° has been validated as sound and reliable by The Social Research Lab at the University of Northern Colorado. The assessment and the reports it generates have been rigorously tested in the four dimensions of validity: construct, face, statistical and variable.

Discover The Influence Equation

In our ongoing research, we’ve ask participants to share how they gain and lose influence. What’s more, we’ve discovered how they, themselves, are influenced and what causes them to resist changing their minds.

In examining the results, a clear pattern emerged.

We identified three master habits of influence which—when combined—form The Influence Equation.




The world’s most effective influencers cycle through these three habits and, as a result, secure buy-in from everyone—even the most difficult people. They earn trust and respect in all directions and consistently reach their ideal outcomes.

The good news? All three habits of The Influence Equation can be learned.

Influence360° will help you identify precisely how you attempt to influence others. You’ll get a personal report to  help you improve so that you can influence anyone in all directions—whether it’s board members, your boss, peers, investors, direct reports, customers, family members or anyone else.

The best part? It takes just 10 minutes to complete the assessment.

Get started by taking the assessment now.

Influence360 is a first-of-its-kind study to measure your personal influence.

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