It struck me recently that you may associate influence with two things: money or charisma. You may think you need one or both to be a convincing leader who influences others and makes things happen.

Not true.

Bob Burg and I had a conversation about this the other day. You may know Bob's name - he's The Wall Street Journal bestselling co-author (with John David Mann) of The Go-Giver and Go-Givers Sell More and author of Endless Referrals. I was inspired by the leadership insights Bob shared and I believe you will be, too. Luckily, he agreed to let me tape our call - it's available as a free, quick MP3 podcast which you can download here.

Key Take-Aways

A few take-aways from my interview with Bob may surprise you:

• An introvert can be highly influential with one incredibly simple shift
• You are enough. Authenticity is the greatest gift you can offer others
• The deepest source of your influence
• The fastest, most powerful way to elicit trust is counter-intuitive
• How influence can be learned

You'll discover how to apply these insights (and more) immediately when you listen to Bob's interview. You'll also hear why Stephen M.R. Covey calls Bob "engaging" and "powerful." And I can't wait until you hear Bob's voice. It will hit you like a thunderbolt - I was a bit intimidated by the power of his pipes, even though I've been a broadcaster for 20 years!

Where to Learn More About Bob

Bob’s book is a great resource for any leader who wants to have impact. I encourage you to pick up a copy of The Go-Giver on Amazon.com here:
http://tinyurl.com/4mebj2w

If you want a sneak peek, you can grab a free download of Chapter One here:
http:/www.burg.com

You Write. We Reward.

Or, if you'd like to win a free copy of The Go-Giver, I've giving one away! Simply leave a comment today about how the interview inspired you (be specific, please) here on the blog and I'll select a winner to receive a complimentary copy. Good luck!