You can now witness your worst nightmare if you deliver presentations: embarrassing yourself on stage. In this case, it happened to famed film director Michael Bay – ironically, a man who directs others to deliver their best performances on camera. After an introduction exalting his superhuman status, Bay strode on stage at a Samsung event in Las Vegas. His role? Simple. To promote the company's new curved TV by reading a few prepared lines from a teleprompter. Instead, he threw everyone a curve ball by reading the wrong lines.
Bay blew it and he knew it. Humiliated by his faux pas, he fled the stage. Awkward, right?
More importantly, Michael's meltdown is a living, breathing example of why you need to master the Teleprompter.
Man and the machine are converging in today's media-centric world. If you're a leader, you're now a broadcaster. Soon, you'll be called upon to record crisp messages from a prompter for both your organization's intranet and the broader Internet. Many of my executive clients are now using prompters from stage as their deliver their their annual meeting presentations.
I spent 20-plus years mastering Teleprompters in the television news industry. I'm here to make the case that by applying the following three steps, you can master the prompter. It will improve your executive presence and make delivering key messages faster. Bolder. More influential. Less humiliating.
Step One: Paper Training
Step Two: Prompter Training
Step Three: Mastering the Machine
Reading a prompter is nuanced. But once you master the machine, you'll deliver a message with maximum impact. You'll save time and lower stress for everyone involved. Your message will be bolder, crisper and delivered to your audience with the thought and care that it deserves. And most importantly, you won't lose it, live!