Media coaching programs from Emmy-award winning broadcaster Connie Dieken offer an inside look into the power and tricks of the media trade to prepare you to use the media effectively to influence your message and exposure. The media world is extremely fast paced and agenda-based, and the players are very savvy at getting the reactions they need.
Connie prepares any executive to master any media exposure, whether it's to protect your brand and reputation, or to get media help in spreading your message. The media skills clients take away confidently guides leaders to connect with their true audience using the media as a conduit, and adapt to even the toughest of situations.
In hindsight, the bedazzled briefcases signaled the debacle ahead. Let's set aside the Best Picture envelope nestled inside that caused the ruckus. The topsy-turvy spectacle was triggered by these black attachès—adorned with the golden logos of the Oscars and PriceWaterhouseCooper. These swag-clad beauties were designed to draw attention to the power couple as the accounting partners sashayed down the red carpet. And therein lies the root cause of the problem. When your accountant walks the runway, leaders should run the other direction.
This quick read pinpoints why Mary Barra's presence is influential and what you can learn from her growth. Senior executive advisor Connie Dieken demystifies how Barra sharpened her presence and gained gravitas to deliver messages that reverberate around the globe.