Media Coaching

Great leaders look beyond the media exposure and towards influencing their audience

Media coaching programs from Emmy-award winning broadcaster Connie Dieken offer an inside look into the power and tricks of the media trade to prepare you to use the media effectively to influence your message and exposure. The media world is extremely fast paced and agenda-based, and the players are very savvy at getting the reactions they need.

Only executives armed with the triggers and strategies from insiders are usually able to navigate this territory effectively.

Connie prepares any executive to master any media exposure, whether it's to protect your brand and reputation, or to get media help in spreading your message. The media skills clients take away confidently guides leaders to connect with their true audience using the media as a conduit, and adapt to even the toughest of situations.

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understand the media experience and bring it under your control

  • Understand the media agenda and accurately predict questions
  • Look past the camera and microphone to connect and influence your audience
  • Learn to think on your feet to bridge negative questions
  • Be prepared for the truth, see yourself as others do
  • Convey your message with confidence across all media, including Webinars

learn how preparation and practice can help you master any media exposure

  • Learn to edit yourself instead of letting the media edit you
  • Be prepared to avoid ill-prepared statements that cause disastrous results
  • Develop and practice your key messages
  • Appear relaxed, collected and likeable
  • Convey knowledge and credibility
August 09, 2012

How to Manage Presentation Anxiety and Radically Improve Your Outcome

As you watched the London Olympics, you may have wondered, "Why does one athlete reach her golden goal while another with equal talent falters?" Sports psychologists tell us the athlete who hauls in the hardware has learned to manage her anxiety. Same with influential leaders and presenters. After a decade of coaching executives, I've learned the key is to manage your anxiety, not try to control it. Managing and controlling are two different mindsets. If you manage your anxiety, you'll stay focused, which radically reduces your stress and improves the outcome. If you try to control it, you give the anxiety too much power. Trying to control your nerves while delivering a presentation makes you vulnerable because...

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November 12, 2011

How to Prevent Brain Freeze in Public Speaking

It was the silence heard around the world: Rick Perry's brain freeze. Perry's mental cramp during the GOP presidential debate stole the show and was quickly hailed as one of the worst memory meltdowns in history. It was a cringe-inducing 53 seconds as Perry scrambled to recall the name of the third federal agency he'd shut down, to no avail.

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Talk Less, Tweet More

@ConnieDieken: Confidence is the expectation of a positive outcome in a specific situation.

5 hours, 32 minutes ago